My whole professional life has been an accumulation of skills that serve me in sourcing, harvesting and selling tangible assets to customers. I have developed extensive knowledge in all elements of precious metals products pricing and sourcing. I have been in the scrap and refining business. I have been involved in jewelry manufacturing on a large scale. I have been in the diamond and collectible business for years. I have utilized the Internet since it’s inception as a sales tool to deliver information and manage traffic. For me the Internet is a wide river and it requires some skills to easily direct some of that flow in a given direction and not just random traffic but filtered qualified traffic. Since my first jobs selling door to door or on the phone I have been honing my skills of pitching and closing. I possess a strong work ethic of hard work for long hours yields results and don’t expect short cuts. In short I represent 30 years of precious metals and sales experience in one package.
Summary
Create and manage campaigns that target traffic for the purpose of developing sales and relationships within a given product base. Qualifying resulting traffic to optimize both cost and results from advertising budgets.
Thorough understanding of all precious metals products offered by sovereign mints globally. What products sale and pricing structures from mint costs to retail consumer. Complete knowledge of the wholesale market and the companies involved.
Working knowledge of rare coins, jewelry, diamonds, art, antiques and collectibles. Background in auctions and the process of creating, conducting and settling auctions. Creating both physical and online catalogs and bidding online. Managing consignors and bidders and all the resulting further marketing and sales.
Create and develop integrated systems that drive and produce eCommerce transactions. Utilizing high traffic third party sites combined with eCommerce website and marketing campaigns including electronic, direct mail and media marketing.
History
Bullion Trader
A-Mark Precious Metals
January 2009 - November 2009
Vice President Operations
The Jewelry Exchange
January 2008 - December 2008
Vice President Operations
Absolute Auctions
January 2007 - January 2008
Vice President Operations
Superior Galleries, Inc.
January 2000 - December 2006
President & Owner
Vintage Roadshow
January 1998 - December 2002
Vice President Marketing
Rope Chain Enterprises
January 1988 - December 1998
Bullion Trader
A-Mark Precious Metals
January 1983 - December 1988
PROFESSIONAL MEMBERSHIPS:
NAA (National Auctioneers Association)
CSAA (California State Auctioneers Association)
PESA (Professional eBay Sellers Alliance) Board of Directors
Specialties:
Specialize in eCommerce sales and marketing, advertising based in banner impression (CPM) campaigns, search term campaigns (CPC) and shopping feeds. Utilizing sites such as MSN, Yahoo, Google, eBay, Overstock and comparative shopping sites.
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